Creating a website for your business is a necessity now as more people turn to the internet to make their purchases. Traditional stores may be suffering but online selling continues to grow with no end in sight just yet. Because of the popularity of the web for selling products and services, you need a website that will help you stand out, so what should you check when creating your new site?
Checking Information
Using the correct information on your website is essential especially in terms of product specifications, service descriptions and pricing. Make sure you are double and triple checking all vital information before you make your website go live.
Creating all of your website content will take a lot of writing so you may want to have this done for you. Provide your writer with any product brochures or old marketing that they can use to get a better idea about your product.
Regular Content
Creating initial and ongoing content for your website will really help it in the search engine rankings. This can be in the form of regular product and special updates about your business or even entertaining content for your blog. If you do not have a blog connected to your website then it is easy to have one created for you by your developer.
Easy to Contact
Make sure that you are easily contactable through your website. This can be done by adding contact widget to your site or even a direct Voip connection to your office. You should also provide connections to your social media accounts on Facebook or Twitter so customers can easily post any questions or problems directly to you.
Depending on your business, you could even start a bulletin board, although these can be time consuming to maintain. They do allow customers to chat to you and others online as well as post more detailed questions and even feedback. Remember that this open style forum can come back to haunt you when dealing with angry customers.
Functional and Fast Loading
Even though the speed of most internet services has increased dramatically, you should still have your website design lean and fast. When you are considering the right type of website development it is easy to be tempted with high resolution graphics. These look great but if you use too many it can slow down your server and cause problems with page load speeds for customers. Customers will quickly click away from your site if it is taking forever to load.
This will also depend on your site host as well as the number of people you think may be online at the same time. Make sure that your static pages are being cached in some form so your database is not being overloaded with requests.
Social Media Presence
Social media is now a necessary part of operating online but not many businesses have good social media accounts. Work slowly to build your social media contact list but also take advantage of it as a way to help customers have their questions answered. Again, be careful with what you say and respond to customer complaints and queries as soon as you can.
Source: http://www.iconclude.com/basic-business-website-design-checklist/
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