Campalyst Raises Seed Round To Measure Social Media ROI

Social media analytics startup Campalyst is celebrating its first birthday today, and its big present is a new seed round (of undisclosed size) from Amsterdam-based venture capital firm HENQ. The company was co-founded by former business school classmates Jevgenijs Kazanins and Dalia Lasaite as part of Garage48, a European boot camp where startups are created in the course of a weekend. During last year's beta testing period, Kazanins says more than 250 marketing agencies and brands signed up to use the product. Campalyst closed the beta period in January and started converting those sign-ups into paying customers.

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